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How to Buy Wholesale Toys Directly from China

In 2022, the total global toy market revenue will exceed $94 billion. The toy market is different from other categories of markets, it has a huge market. Think of it, China’s wholesale toys market occupies a large share. Therefore, it is very important to open up the Chinese wholesale toys market.

For novice toy importers, how to import and buy wholesale toys from China is a big problem. These difficulties may be that importers are not familiar with the Chinese market, cannot find suitable suppliers, do not understand Chinese laws and regulations, etc. This article will tell you some tips about importing wholesale toys from China to help you better import toys from China.

Where to Find Toy Supplier and Manufacture

Wholesale toys have their own country of origin, just like any other product from China. Whether you are in China or the rest of the world, or looking for a Chinese toy supplier through an online platform, the first thing you need to know is where to find a toy supplier.

China’s wholesale toys are mainly produced in Yiwu, Zhejiang, Chenghai, Guangdong and other places, of which Chenghai is also known as the world’s toy capital.
If you are a toy buyer and have a lot of purchases in one year, Chenghai will be the best place for you to wholesale toys.
If you want to find a toy supplier on an online platform, then you can log on to the Alibaba International Station platform and search for the keyword: Shantou toys. You will find that there are more than 500 suppliers in the search results, all from Shantou.

Next, I will introduce you to several famous toy fairs in China, they are Canton Fair, Hong Kong Toy Fair and China Toy Fair.

Canton Fair

The Canton Fair, founded in 1957, is also known as the China Import and Export Fair. It is a large international trade fair where you can find a wide variety of toys.

At the Canton Fair, you can usually find the following common toy products:

kids Toys

Educational Toys


Remote-Control Cars

Baby Toys

Musical Toys

Inflatable Toys

Hong Kong Toy Fair

The Hong Kong Toy Fair, usually held in January once a year. It is currently the largest international toy fair in Asia and the second largest in the world.The exhibition area is expected to reach 55,580 square meters, the number of exhibitors will reach 28,738, and the number of exhibitors and exhibiting brands will reach 2,021. You can find the following toys:

Educational Toys

Outdoor Toys

Soft Toys


High-Technology Toys

Wooden Toys

China Toy Fair

China Toy Fair is a major event for toy business and trade. It has been held every year since 2002. At the China Toy Fair, you can see many international brands, most of which have concentrated production areas and complete categories. The China Toy Fair is also a stepping stone for overseas brands to enter the Chinese and even Asian markets.

Wholesale toys on display at the show include:

Electronic Toy

Stem Toys

Brand Toys

Musical Toys



Toy Wholesale Safety Compliance and Regulations

Due to the particularity of toys, they are intended for children. Therefore, before toys can enter the toy market, they must have specified certificates and safety regulations. However, as there are so many countries in the world, the laws and regulations vary from country to country. In general, there are three things to keep in mind:

Substance Restrictions

Regulations on toy electrical products or electrical components

mechanical/Physical properties that may compromise safety

In Europe, EN71 directives the standards of toy safety, which takes into account the following factors:



Electrical Safety



Flame retardant properties

Chemical composition

Importing wholesale toys from China absolutely needs to comply with this standard, which is why it is important to ensure:

Selected suppliers produce Directive compliant products

Products are CE marked

Instructions in the box

Completed and passed lab tests

Your company’s name and address are printed on the product and packaging

It’s good to be very careful, as not all Chinese suppliers sell goods that comply with EU regulations, and often also tend to write on their online pages that they have certifications they don’t.

If you buy a substandard toy, not only do we risk being seized by customs, but you can also face fines for not complying with European rules, in fact, you must remember that it is always the responsibility of the importer to ensure compliance. product.

In addition to safety requirements, you must also pay attention to labeling requirements, which must state not only the country of origin of the product, but also proofs and warnings for proper use of the item.

In the End

Here are all the contents of this article. If you still have any questions, please visit us at

Wish you all good~

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