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Best Wholesale Toy Categories and Toy Manufacturers in China

Many people don’t like to be in the toy business because there are so many different kinds of toy products and they don’t know how to choose toy manufactures. Another reason is that many countries have a lot of regulations on importing toys, which can definitely cause a lot of trouble in the process.

But, to be honest, importing toys from China is not as complicated as you think. All you need to do is to choose some good products and find the right supplier. In this post, I will introduce the best wholesale toy categories and toy manufacturers in China.

Best Wholesale Toy Categories and Toy Manufacturers

So far with my experience, importers from different countries prefer importing classic toys such as balls, cars, plush animals. That’s because all these classic toys have large and stable demand every year. As a result, it’s not necessary to worry about the sale of these kinds of toys as there are always customers who want them.

If you can discover the potential of the above-mentioned products and import them earlier than your competitors, then you will already make money when other people start to sell. At that time, you can start to find the next product.

In addition, toys made in China have lots of categories, and I divide them in the following form by types and manufacturing areas.

1. Remote control toys, such as RC Helicopter, cars, boats, quadrocopter… are mainly produced by toy manufacturers in Chenghai and Shenzhen.

2. Diecasts & toy vehicles, such as cars, trucks, car models… are mainly produced by toy manufacturers in Chenghai.

3. Toy figures, such as Lego toys, animation figures… are mainly produced by toy manufacturers in Chenghai.

4. Doll& stuffed toys, such as toy animals, puppets, mascot, costume… are mainly produced by toy manufacturers in Yangzhou and Qingdao, but there are also some in Yiwu, Shenzhen and other cities.

5. Classic toys, such as yoyo,balloon, balls, kaleidospce… are mainly produced by toy manufacturers in Chenghai, Yiwu, and other cities depending on products.

6. Learning & education toys, such as toy musical instrument… are mainly produced by toy manufacturers in Yunhe(Zhejiang Province) for wood made toys.

7. Outdoor & playground toys, such as kid’s slide, seesaw… are mainly produced by toy manufacturers in Yongjia (a small town of Wenzhou), the capital of playground toys in China.

8. Models & building toys, such as building blocks… are mainly produced by toy manufacturers in Chenghai and Yiwu.

9. Baby toys, such as baby rattles, baby walker… are mainly produced by toy manufacturers in Zhejiang and Guangdong Province.

10. Puzzles & DIY toys, such as puzzles, magic cube… are mainly produced by toy manufacturers in Chenghai and Yiwu.

toy manufacturers

4 Channels to Find Chinese Toy Wholesale Suppliers

Chinese Wholesale Websites – the easiest way to search for china toy manufacturers online

Sourcing China wholesale toy suppliers online is the easiest and most convenient way to search for China toy suppliers. In detail, there are also different online channels you can try, which include:

  • B2B Platforms
  • Sourcing Companies

B2B Platforms

You can go to wholesale websites such as Alibaba, AliExpress, DHgate, or Made in China. And you can choose different websites depending on your order quantity, specialized toy niche, and other factors.

If you have never purchased toys from China before and can only afford a relatively small MOQ, you can try AliExpress and DHgate. These two websites are friendlier to small businesses and those who buy for self-use purposes.

If your budget is high enough for hundreds or thousands of pieces of products or you need customization, then you can try to pay a visit to bigger Chinese online wholesale markets such as Alibaba and Made-in-China.

Additionally, there are all kinds of toy manufacturers including original factories, trading companies, and other small to medium-sized suppliers on many wholesale sites as big as Alibaba and Made-in-China.

Sourcing company

Apart from these China wholesale websites, the other simple and popular way to find China toy manufacturers is to find a sourcing company. Then, they can do the hard work and take care of everything including factory searching, production following, quality inspection, international shipping, and customs clearance for you.

Normally, sourcing companies are located in some industrial clusters in China, which gives them access to abundant supplier resources. Plus, sourcing products would be much more convenient for the company located near the local wholesale markets –just like our company, located in front of the Yiwu International Trade City, the largest distribution center of small commodities.

Besides the above, sourcing companies also have built long-term partnerships with many freight forwarders, which allows them to get lower discounts for shipping.

Why you can choose a sourcing agent?

I know some people might ask: If a sourcing company plays the role of a middleman, wouldn’t it charge me an extra service fee and commission fee, and therefore, increase my purchase cost?

The truth is, even if you add all the fees charged by your sourcing agent to the total cost, you may still find the price is lower than what you can get directly from your supplier. That’s because the sourcing companies have much stronger bargaining power than most personal buyers.

With the minimum cost, you can transfer most of the work and risks in your purchase process to the sourcing agent, and it’s more likely to find a supplier that meets your expectation for the price and quality in the most time-effective way.

This is why sourcing agents are so popular among importers on all scales. The importers see the sourcing agent as their purchase department that saves their time and energy and maximizes their efficiency.

Tips for sourcing suppliers online

When you are searching for suitable suppliers online, remember don’t be too obsessed with the lower prices, and don’t believe any meaningless content on Google. The only principle that you have to adhere to is that “The one that suits your situation is the best”.

For example, the supplier who serves for a client purchasing over tens of millions or even hundreds of millions annually might not be a good supplier for you. That’s because you can’t purchase in that large a quantity, that is to say, you can’t get a price as competitive as that of the said purchaser.

One of the most practical strategies to find the most suitable supplier for you is including 3 to 5 toy manufacturers into a candidate group and working with them in smaller orders. During this process, you can evaluate the suppliers through details like products, services, and communication.

For most of the necessary qualities a supplier should have, you can’t just confirm them through the Internet. You have to feel those qualities yourself by observing the supplier’s working behaviors, which above all is the most practical method to identify whether the supplier is reliable.

Chinese Toy Clusters

If you can come to China, you must go to toy industry clusters to find original toy factories. Check the following production areas in China.

Chenghai in Guangdong Province

Being the Capital of Toys, Chenghai features many different toy categories including plastic toys, electronic toys, and high-tech toys. Here lies a highly complete and efficient manufacturing chain of toys.

If you are specialized in the toy business and have a constant demand for wholesale toys from China in large quantities, make sure to pay a visit here.

Yiwu in Zhejiang Province

The world’s biggest small commodities wholesale market is located in Yiwu, so, Yiwu features all kinds of low-value and small toys and crafts. Many China toy factories have set their store in Yiwu’s biggest wholesale market named The International Trade City, you can easily find China toy manufacturers you are interested in there.

Yangzhou & Qingdao

These two areas are focused on plush and stuffed toys. Compared with other areas, the plush and stuffed toy factories here have a larger scale and manufacturing capacity. If you are specialized in this particular toy niche, you can try to find your long-term supplier here.

Tips to find toy manufacturers in the industry clusters

If you are wondering where to find your toy supplier when you have arrived at those industry clusters, I’ll give you some practical answers here.

First, if you have the chance, do make a plan. You can prepare a list of the suppliers or factories you want to visit by searching for their addresses and other related information on Alibaba. When you arrived at toy industry clusters, you can visit the suppliers on your list one by one to find the most suitable one.

If you are just walking around without any plan, you can just go directly to the toy wholesale markets in the industry clusters. In China, every industry cluster has a main wholesale market where many local toy manufacturers are gathered. For example, the wholesale center of Zhejiang Province is Yiwu International Trade City.

While the toy wholesale markets are concentrated in one giant building in Yiwu, the wholesale markets in Guangzhou are scattered in different buildings. According to different quality levels and types of toys, the wholesale markets are gathered in several different areas.

So, before going to Guangzhou, you’d better figure out what kind of toys you want and make a detailed plan so you won’t get completely lost in there.

Chinese Toys Wholesale Market

Besides visiting the toy factories in those clusters directly, you can go to the wholesale markets to find more toy manufacturers to choose from. There are so many toy wholesale markets in China. Here, I’ll list several for your reference.

Yiwu international Trading Market (District 1)

Without doubts, this is the largest distribution center of small commodities. Many toy factories in China have set their store there. And there are more than 1000 toy suppliers in this Yiwu market.

The toy suppliers are located on floor one. And the toy categories mainly include classic toys, electric toys, inflatable toys, plush toys, wooden crafts, etc.

Onelink International Plaza

Onelink Plaza is a large wholesale market, especially for toys, home decorations, jewelry, etc. The toy suppliers in Onelink are mainly situated on -the 1st floor to the 6th.

These suppliers in Wanlin plaza mainly support wholesale businesses. Some of them can also provide retailing services. The more you can buy, the lower the prices will be.

Guangzhou Yide International Toy Plaza

This market is the largest and most high-end toy and stationery wholesale market in southern China. In addition to the traditional plush toys, cars, aircraft models, and more, there are also many novelty toys with foreign brands.

Sungang Stationery Toy Gift Wholesale Market

This market is the largest toy and stationery wholesale market in Shenzhen. It focuses on wholesaling toys, stationery, and gifts. Moreover, the factories and trading companies are mainly from Guangzhou, Hongkong, Macao, Shanghai, etc.

Shenyang Wuai Market

Wuai Market is a comprehensive wholesale market for different products. The toy area is on the 1st and 2nd floors. And the suppliers there mostly sell plush toys.

China Trade Fairs

There are many toy fairs in China, I’ll list the most recommended 2 of them here:

Canton Fair (The China Import and Export Fair)

This is one of the biggest Trade Fairs in China. It is a comprehensive trade fair feature in all product categories, and in the toy category, there are more than 50,000 products listed on their official website. Many professional toy manufacturers will attend this fair. This fair is usually held in October, the specific date varies every year, you should check the notice published on the official website.

China Toy Expo (The China International Toy Fair)

As the largest toy trade show in China, the CTE has been successfully held 19 sessions in China. There are more than 17 toy categories in the fair. They include wooden toys, soft toys, smart toys, educational toys, electronic and remote control toys. This show is also held in October, you can go to Shanghai after visiting Canton Fair in Guangdong.


This is the end of this post, hope it is workable for you. If you have any question, you could leave message on our website.

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