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The Latest Guide of Sourcing Wholesale Toys in Chenghai

Wholesale Toys

While China is the world’s renowned factory, Chenghai is known as “China Toy and Gift City”.

As the pillar industry of Chenghai, toys and gifts industry is the most dynamic and characteristic industry here. As a purchaser, you can find a wide variety of toys and toy suppliers here.These products are exported to domestic and abroad, and are well received all over the world. The market attracts thousands of customers to purchase toys here.

Today, as a senior buyer, we will share with you a comprehensive buying guide for wholesale toys in Chenghai.If you’re interested, then keep reading!


Chenghai District is a subdistrict of Shantou City, Guangdong Province, located in the eastern part of Guangdong Province, at the sea outlet of the Han River Delta.

If you choose Chenghai as a wholesale toy place, then you will certainly encounter this problem.If this is your first time to China, you may feel unfamiliar with everything. You may have some concerns and wonder what is the best way to get to Chenghai? Well, don’t worry, we’ve got some plans for you.

1.1  Direct flight

You can choose to take a direct flight to Guangdong Airport and then choose other transportation to reach your destination after you arrive in Guangdong.

Take the United States as an example, the following cities in the United States have direct flights to Guangdong:New York, Los Angeles, San Francisco, Chicago, Seattle, Washington, Boston, Detroit, Atlanta, Houston, Hawaii, Dallas, Minneapolis, Philadelphia, Las Vegas, Miami, Denver, Orlando, Portland, Manchester, and San Jose.

If you are in one of these cities, then check out the airport flight schedules and purchase a ticket for yourself.

1.2 Transfer

If there is no direct flight in your city, we recommend you to transfer in Shenzhen or Hong Kong.Here are the two routes I have planned for you.

1) Shenzhen airport – Shantou in Guangdong Province – Chenghai

When you arrive at Shenzhen airport, you can choose other transport options to go to Shantou. If you take the train, then your whole journey will take about 7 hours and 45 minutes costing about 13 USD. After you arrival in Chenghai, you can choose to take a taxicab to Chenghai. The distance between Shantou and Chenghai is about 18.3 kilometers and the whole journey is about 30 minutes.

2) Hong Kong airport – Shantou in Guangdong Province – Chenghai

There is a long distance between Hong Kong and Shantou. The most convenient and economical way is to take the Airport Express. The fare is about 35 USD. Once you arrive in Shantou, you can likewise take a cab to Chenghai.

2.Why go to Chenghai for wholesale toys?

2.1 Chenghai has a large scale of toy production industry.

At present, Chenghai has more than 5,000 toy manufacturers and companies of various scale, employing more than 100,000 people.Among them, there are nearly 100 large enterprises with an annual output value of more than 100,000 yuan.A report shows that in 2021, the region’s general trade exports of toys 5.721 billion yuan, accounting for 55.64% of the region’s exports.

It has a high concentration of toy industries., a complete industrial chain and a strong market competitiveness.One can find a wide variety of toy products, especially plastic toys and building block products. With wholesale toys here, you can enjoy the benefits of a great variety and cheap prices.

2.2 Flexible trading patterns for wholesale toys

Chenghai toys and gifts early transshipment by middlemen, through Yiwu, Chaoyang and other places to sell the country, and also from Hong Kong re-export the United States, France, Australia and other parts of the world.

“Chenghai Plastic City” established in 1997, with a building area of 38,000 square meters, has a range of toys, gift stalls 474, with annual turnover of 1 billion yuan.Since 1999, the local government regularly hosts the annual Chenghai International Toy Craft Fair. The scale of the fair expands year by year, and the contents of the exhibition activities increase year by year. The influence of the exhibition has increased, becoming a window to enhance peer exchanges, promote the special products of Chenghai, and develop domestic and international markets.

The 2002 Chenghai International Toy and Craft Fair attracted businessmen from 58 countries in the world as well as Hong Kong, Macao and Taiwan to visit the trade, a total of 85 million U.S. dollars signed export trade contracts. At the moment, Chenghai toys and gifts export sales of more than 70%, the products are sold to more than 100 countries and regions in the world.

With the progress of science and technology, enterprise marketing means also gradually electronic, e-commerce mode is also gradually adopted. In Chenghai, there are more than 20 toys and gifts enterprises have their own website, more than 300 enterprises through all kinds of channels to promote their products online.The relevant departments are actively promoting online toy wholesaling.For example, Chinese-foreign toy website, Jiyong toy website, and so on.

The government and relevant departments have established the Chenghai governmental network, economic and trade network, information network, science and technology network and China Toy Network, making it increasingly common for companies to purchase and distribute their products online.Chenghai International Toy Craft Fair site since 1999 and the first fair launched at the same time, has produced a wide range of influence, to achieve the fair online registration, online publicity, online promotion, Chenghai online toy mall has also begun to build up.

2.3 Focus on trademark effects

Chenghai Toys & Gifts currently has more than 50,000 colorful new varieties of Christmas crafts, remote control airplanes, cars, and other relatively new products. Here you can get the latest news about the toy market, where more than one hundred new products appear on average every month.Product grade continues to improve, with electric features of the high-grade toy products accounted for more than 20% of all products. If you want to do wholesale toys, this is certainly a good choice.

Enterprises attach importance to the quality brand effect. More than 20 enterprises have obtained ISO9000 family quality system certification, and 48 toy enterprises have obtained China Toy Safety Quality Certification, which accounts for more than half of the total number of certified toy enterprises in China.There are many outstanding companies with high quality and low price enjoying a certain popularity at home and abroad, like Sunning Craft, Calida, and so on.Since 1999, the region’s toy and gift industry has obtained more than 200 patents, registered more than 100 product trademarks, a total of more than ten trademarks were named the key protection of Shantou City trademarks.

Wholesale Toys

3.Two Wholesale Toys Markets in Chenghai

The wholesale toy market in Chenghai does not refer to a particular market, but is a general term for the number of toy markets in the Chenghai area. Chenghai wholesale market has various types of toys, such as remote control toys, intelligent toys, doll toys, plush toys and so on. The most famous wholesale toy market in Chenghai District is Bao’ao International Toy City.

3.1 Bao’ao International Toy City

Wholesale Toys


There are two main sourcing locations in Baodao City: Baoao International Toys City Phase I and Phase II and the Baoao Raw Materials Trade Zone.The first to third floors of Toy City are the finished toy trade area, with exhibits covering: remote control, models, electric, educational, musical instruments, infants and children, boutique and many other series of finished toys.

There are more than 2,000 stores in the finished products trading area and more than 300 stores in the raw materials and accessories business area of Baoao International Toy City. There are a large number of stores with many product. The market is estimated to have more than 800,000 products and is a one-stop market for all your toy products and raw materials. The market attracts excellent Chinese and foreign toy brand merchants to move in. It is the priority choice for everyone for wholesale toys.

3.2 Chenghai Plastic City

Address:No.66 Zhongshan North Road,Chenghai District,Shantou City,Guangdong Province,China

Besides Baoao International Toy City, there is also Chenghai Plastic City for wholesale toys. Chenghai Plastic City is located in the heart of Chenghai District in Shantou City. It is famous for its plastic toys and gifts production base.

It occupies an area  which includes the Chenghai Wholesale Toy Market, the Central Freight Station, the Chenghai International Toy Exhibition Center.The stores in Chenghai Plastic City replenish their inventory directly from the factory, where you can communicate directly with the factory and get cheaper prices than in Baoao International Toy City. If you need wholesale toys in large quantities, then Chenghai Plastic City is definitely the place to go.

4.About logistics

When you do wholesale toys, are you wondering where to find a good logistics center? Are you worried that there is no way to transport your goods conveniently? Don’t worry, there are logistics centers in both Baoao International City and Chenghai Plastic City. There is also an International Toy Trade Logistics City near Baoshan that offers a range of services to buyers such as retail distribution and mass freight.

5. Other

5.1 Dietary

After a busy day of business, it’s time for a good break. When you are in Guangdong, you should definitely not miss the characteristic Chaoshan cuisine. Chaozhou cuisine, with Guangzhou cuisine and Dongjiang cuisine, collectively known as the three major cuisines of Guangdong, is very famous as a traditional Chinese specialty. Next, I’ll introduce you to several cuisines.

Wholesale Toys

(1)Chaoshan beef meatballs

Chaoshan beef meatballs are arguably the most famous snack in the Chaoshan region which are divided into two types: beef meatballs and beef tendon meatballs. Beef meatballs are more tender and beef tendon balls are more chewy. Some people say that a good beef ball can pop up high when thrown on the ground. If you have the opportunity to taste it, don’t forget to try it.

(2)Oyster brand

This is a famous traditional snack in Chaoshan, which has a long history and is often found in markets and street stalls in Chaoshan towns and villages. Oyster brand is made of groundnut flour melted in water and mixed with green onion, then fried on the pan, then add sea oyster and egg flower on the top, fried and dipped in fish sauce and then you can slowly enjoy your delicious meal.

(3)Bean Cake Kuih

Beancake kui is one of the famous snacks in Chaoshan region. Before eating this snack, you need to use a bamboo piece to peel off the chuck. This is an ancient snack that carries the memories of several generations of people in the Chaoshan region.

5.2 Scenery

Arriving in fascinating Guangdong from so far away, do not hurry to leave even after you finish your business. Guangdong has beautiful 5A natural scenery and historical sites worthy to be visited. If there is still free time before your flight departs, you can visit these places.

(1)Danxia Mountain

Wholesale Toys

Danxia Mountain is located in Renhua County. It is one of the top four mountains in Guangdong, along with Luofu Mountain in Nanhai, Luofu Mountain in Boluo and Dinghu Mountain in Zhaoqing, China. The whole mountain appears with red stripes when you look down on it.” Its color is so beautiful that it resembles pale clouds at dusk”, hence some people call it “Red Rock Garden”.

(2)Guangzhou Tower

Wholesale Toys

Guangzhou Tower stands at the intersection of Guangzhou’s new central axis and the Pearl River landscape line. It is the new commanding height of Guangzhou. Each floor of Guangzhou Tower has a suspended observation platform, while the floor is covered with transparent glass. It is a wonderful place where you can overlook the view of the whole city.

6.Ending This Purchasing Trip

The sourcing trip is coming to an end and I hope you had a great time. Remember to take care of your passport, credit cards and other luggage. Contact your hotel ahead of time to book a pick-up service. Return the same way you came and have a great trip!

This is the Union Vision purchasing guide to help you have an easy time in China. We hope it has been helpful to you. If you have any other questions, feel free to contact us.

Our company is a wholesale toy manufacturer with more than 20 years of experience in product development, production, and exporting.We are a professional Toy’s department that focuses on Girl toys, Boy toys , Infant toy, DIY toy, R/C toy, Music toy, Educational toy , kids tent,etc .Our toy team reached a total turnover of 60 million USD in 2021.We have three operation centers in Shantou, Ningbo and Yiwu, sourcing different toy series. Each place has a dedicated showroom,especially the toy showroom in Shantou.We have more than 5000 cooperative factories.

If you are inconvenienced to come to Chenghai for wholesale toys, you can also contact us. We will provide you with the best quality products at the most affordable prices.

Finally, we would like to welcome you again to the fabulous Guangdong and hope your business will be prosperous.

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