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How To Wholesale Toys From China Shantou Toys Market? Full Guide

You know, 80% of all wholesale toys produced in the world are made in China. The main toy production and export bases are Guangdong, Jiangsu, Shanghai, Shandong, Zhejiang and Fujian. Among these six, Guangdong is leading. The most famous toy wholesale market is the Shantou toy market. Shantou has a strong labor force, good factories and vertical integration supply chains, which is enough to support the unparalleled ability of toys manufacturing.

Shantou toys market is located in Shantou, Guangdong Province. At present, there are more than 5,000 wholesale toy factories here, accounting for more than 70%of China’s toy export share. It is the world’s largest plastic toy production base. Therefore, if you have a plan to wholesale toys from China, Shantou toy market is definitely a good choice.

This article will take a detailed information about the Shantou toy wholesale market, and instruct you how to complete the wholesale toy procurement and precautions in the Shantou toy market.

1. 6 toy exhibition halls in Shantou Toys Market

The Shantou toys market is a model that is very different from the Yiwu toy wholesale market. The Yiwu wholesale toys market is similar to the Canton Fair to some extent. It is a display platform for various toy suppliers from all over China. You can easily find that a large part of the suppliers are actually from Shantou. Unlike the Yiwu wholesale toys market, the Shantou toys market has no toy stalls available to people. The market consists of many display rooms and has a variety of toys.

With the help of the government, some large companies have established their own toy display rooms or exhibition halls in Shantou. Generally, the toy factory will send the sample to these companies and pay the annual rent to show their toys on the shelves.

Here are 6 exhibition halls you must visit if Wholesale Toys From China Shantou Toys Market.

Hoton TOYS Showroom

HOTON TOYS Showroom was established in 2003. It focuses on toy exhibition display and is committed to creating a normalized exhibition with international characteristics

  • Nearly 5,000 exhibitors;
  • There are more than 300,000 products in the exhibition; more than 2.3 million product databases;
  • Receive toys every year more than 8,000 batches;
  • The number of purchases is 3.65 million times.

Service time: Monday to Sunday 9 am ~21pm

Address: Fengxin road bounded on Xiushuiroad, Chenghai District, Shantou City, Guangdong Province

On Top Exhibition Hall

On Top Exhibition Hall is a toy exhibition hall that brings together a number of toy manufacturers, low, medium and high -end toy products.

Established in 2012, the area of more than 3,000 square meters in the early days of its establishment was named “Yuexiang Toy Exhibition Hall”. The form of “exhibition hall” was based on the emerging business card in the toy industry in Chenghai toy industry. The business philosophy serves the majority of merchants.

In 2014, due to the expansion of scale, it was relocated to the middle section of Dengfeng Road, Chenghai District, and was renamed the “On Top Exhibition Hall”, which expanded to 10,000 square meters, becoming one of the large toy exhibition halls in Chenghai. Beginning to the country and the world.

In 2018, it was expanded to an area of up to 25,000 square meters, and the new attitude of the five -star business toy exhibition hall was facing the majority of merchants at home and abroad.

Service Time: 9am~21pm from Monday to Sunday

Address: ON TOP TOY MALL Middle Section of Dengferg Road, Chenghai District, Shantou Cily, Guangdong Province


CBH TOYS Showroom opened in 2017, covering an area of 13,000 square meters, exhibiting more than 3,000 toy booths. Cooperative toy factory 4000+, 110+ employees. The quality of toys exhibited here and exquisite packaging, especially attracting buyers from the United States, Europe and Japan.

Service time: Monday to Sunday 9 am ~21pm

Address: Chengjiang Road, Chenghai District, Shantou City, Guangdong Province

Yaosheng Toys Exhibition Hall

The Yaosheng Toy Show Hall was established in 2018. It covers an area of more than 16,000 square meters. It has more than 5,000 exhibitors and has large parking lots. As a large-scale comprehensive toy procurement platform, YS Win-Win has established a convenient, efficient and comfortable negotiation environment for the majority of buyers, traders, and exhibitors with a new concept and professional service attitude.

Service time: Monday to Sunday 9 am ~21pm

Address: Fengxiang Street, Chenghai District, Shantou City, Fengxiang Street, Fengxiang Street, Fengxiang Street, Fengxiang Street, Shantou City


HK TOYS Showroom has started service since 2015, showing an area of 10,000 square meters, showing more than 2,000 supplier toys.

Service time: Monday to Sunday 9 am ~21pm

Address: Fengxin Road, Chenghai District, Shantou City, Guangdong Province, China

 C.K Toys Exhibition Hall 

CK TOYS Showroom is a small exhibition hall featuring baby toys, puzzle toys, outdoor toys, etc.

Service time: Monday to Sunday 9 am ~21pm

Address: Fengxin Road, Chenghai District, Shantou City, Guangdong Province, China

2. About supplier types and backgrounds

Different from Yiwu wholesale toys market, most of the exhibitors are factories or manufacturers in the Shantou Toys Market exhibition hall. Shantou has the world’s largest plastic toy industry cluster. The factory here has more professional production lines than other cities in China. Usually, they make toy molds to develop their products according to the current trend. It is difficult for you to find two of the same toys in a exhibition hall.

3. About toy quality, price and minimum order quantity

Toys quality and price

After years of development, the Shantou toys market has formed a more mature system. The suppliers here often do not provide low prices because they refuse to produce low -quality products. They do not want to receive the endless complaints of customers after the goods are shipped. Moreover, because there are countless plastic toy factories participating in competition, the price will not be too high and cannot wholesale. Therefore, the price of most plastic toys is competitive and high quality.

The minimum order of toys

Generally, the price of the display room is provided based on the minimum order, 2 to 5 ctns. If you plan to wholesale from the China Shantou toy market, please negotiate with suppliers and buy it at a more reasonable price. However, if you only want a few pieces, I suggest you buy from a small number of Chinese B2B websites that support a small number.

4. How to purchase toys and deal with suppliers?

To some extent, the toy exhibition hall is like a supermarket. Usually, the staff of the exhibition hall will push the shopping cart and follow you. Whenever you accidentally discover the toys that are interested, the staff will record the goods number attached to the product, and at the same time tell you the price, detailed packaging data and supplier contact information.

On -site consulting toys custom or batch wholesale procurement can be contacted by suppliers to talk about it in detail. Suppliers can visit the exhibition hall in person and communicate with you face to face. Under normal circumstances, the supplier’s distance is not too far away, so don’t worry about waiting for a long time.

Before meeting with the supplier, make sure you have translations to help communicate, because in most cases, suppliers will only speak very basic English. When they involve complex product customization, they cannot understand you.

More Shantou Toys Market information for your reference.

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